It is not enough to just create a property listing and sit back. In order to get the right buyer, you must attract the right type of traffic from various online sources. All of this requires planning and strategies that get your listing in front of the right audience and increases the chances of a transaction.
In this post, we discuss 9 ways often employed by us to market your listings in the market. These strategies are a mix of digital ads, content marketing, video marketing, and other methods that use the potential of the digital platforms often used to generate real estate leads. So without further ado, let’s begin.
MLS Listing with highlighted features
For most people, especially first-time homebuyers, buying a home is the single biggest investment they will make. It is important to take time to find the right property. The MLS Listings are an excellent way for you to find the properties that match your needs and want.
MLS listings usually include information about the property, including location, price, size, amenities, and contact information of the listing agent.
You can also use them to find out if there are any homes sitting on the market that you might like before they hit the open market or if there are any past properties that still have some equity in them so you can potentially purchase them at a better price than what they had originally listed for.
Content Marketing to market your listing
Content marketing is the use of content to engage with customers, prospects, and other audiences. Content marketing can take many different forms. Some include blogging, social media posts, videos, infographics; others may involve the design and development of an e-book or white paper."
But how can content marketing be used effectively? The good news is that it's not hard to get started. Here are a few ideas that make content marketing effective and useful to market your listings.
- By creating valuable content that the audience finds useful and engaging
- Develop a blog where you share your insights about real estate
- Use social media channels to connect with potential clients
- Share content on other platforms to boost discovery
Keyword Optimization for Listings
One of the most important factors in SEO is keyword optimization.
Using the right keywords will help you rank higher for searches across various platforms. Keyword optimization also referred to as search engine optimization, is the process of researching and selecting which words or phrases to use on your website are most likely to draw visitors based on their search terms. This section will be discussing MLS Listing Keyword Optimization and how it can be used to increase your ranking in search engines like Google.
The first step is to identify what keywords you want your website to rank for. This may include specific neighborhoods or geographic regions, types of properties (new construction vs resale), specific amenities (gyms, outdoor pools), or other items that may be unique about your listings (views, pet friendly).
Custom Landing Pages
Landing pages are the digital equivalent of the traditional “for sale” sign. When people drive by a house with a sign, they slow down and hopefully inquire about the property. When they visit a landing page, they should feel that it is worth their time and that will invest in the property.
Some factors to consider when designing a real estate landing page:
- Appropriate design to appeal to your audience
- Calls to action
- A clear vision for what you want visitors to do
- Strong focus on your offer
- Concise copy
High-Quality Listing Pictures
Real estate pictures are the main factor in marketing a property. They need to be high quality and professionally taken so they can show the property in its best possible light.
That's why many real estate agencies hire professionals to take pictures of their properties and give them an edge over their competitors.
But with modern cameras and camera phones, enthusiasts with a good eye for photography can take quality pictures that will do the job just as well. Here are some highly applicable tips and tricks on producing high-quality pictures for real estate listings.
Feature important listing on home page
A property listing on the home page is a crucial decision for any real estate company, as well as for the potential customer. It takes into account search engine optimization, but also how it impacts user experience.
An important factor to consider when deciding between listing a property on the home page versus on an individual page is information architecture. The way you organize your website can have an impact on how your customers find their way through it and what kind of content they are more likely to engage with.
Video marketing is the new key to the market. It enables you to reach your potential customers, engages them, and converts them into customers. With video marketing, it becomes easier for you to share your stories with people who are receptive to them.
The best thing about this type of marketing is that it can be done at any time, no matter what time of day or where you are in the world.
Video marketing is not just about shooting videos for your company’s social media accounts. Marketing via video goes beyond simply posting a video on YouTube or Vimeo. Video marketing now includes all types of videos, including corporate videos, testimonial videos, explainer videos, and product demonstrations.
Social Media Marketing
Social media has become a major way to market property listings. With the advent of social media marketing, it is now possible for agents to reach out to a broad range of potential customers.
The challenge is the number of platforms and tools available for use. This makes it difficult for marketers to determine which platform or tool is best for them and their profession.
A search engine optimization company in Florida can help you with this decision by analyzing your business objectives, customer needs, and competition pattern in order to provide a tailored-made solution that focuses on your needs.
Google Ads is a great platform to market your listings for a reasonable cost over the internet. It is one of the most popular advertising platforms with an estimated 90% of internet users utilizing this service.
The Google Ads interface is quite intuitive and easy to use. You can find all the necessary information about your listings, including prices, pictures, descriptions, and more.
The Google Ads interface allows you to set up automatic bidding within different price ranges which will then be adjusted in response to changes in the market.
Additionally, advertisers have access to a number of features that allow them to measure their performance and optimize their campaigns based on data from previous campaigns.